This episode was very special because I was the one being coached.

I came to one of my teachers feeling like lead magnets (aka freebies, pdfs, challenges, coupons, etc.) are gross and I was unsure about how to deliver one that’s truly valuable without being overwhelming. 

So, first we worked to design the one for my business model and my values (AND aligns with what my dream clients actually NEEDS first). 

And here’s the cool thing… After we got really clear about the intention and design of my lead magnet, most of my icky feelings about lead magnets just evaporated.

If you find yourself thinking, I wonder what it’s like to hear my coach be coached… this episode is for you!